WhatsApp has announced it will go ahead to update its controversial privacy policy despite global backlash but it will allow app users to read it at “their own pace.”

The company owned by Facebook Inc has said it will also display a banner providing additional information to users.

In January, 2021 the messaging platform informed its users that it was preparing a new privacy policy under which it could share limited data on users with Facebook and its group companies.

The policy update elicited sharp reactions and opposition causing many to delete WhatsApp and move to rival apps like Telegram and Signal.

The drastic measure made WhatsApp to delay launching the new policy claiming the update seeks to allow users to message with businesses and will not affect personal conversations.

In its recent blog, WhatsApp said it would start reminding its users to review and accept the policy updates to keep using the messaging platform.

The move by WhatsApp comes as Facebook blocked all news content in Australia Thursday irking publishers, with a top British MP accusing the tech giant trying to bully a democracy.