Mark Zuckerberg’s Meta is expected to launch a social media app that is expected to take on Elon Musk’s Twitter on Thursday.
The new app dubbed Threads, which looks similar to Twitter, has been described as “Instagram's text-based conversation app” and is available for pre-order on Apple Store
The new service is expected to be officially released on July 6, 2023 and it is rumoured to have follow, replies, likes and report from other social media users already on Instagram.
Meta has been teasing the release of the new app to the billions of users signed onto Instagram and went further to introduce cheat codes to allow advance sign up downloads.
Threads is widely seen as an ambitious move by Zucker, 39, to take a big swing at Musk, 51, coming at a time the Space X CEO has been effecting controversial changes to the platform.
Twitter has also recently faced a huge backlash after Musk decided to limit accounts that are not verified to reading only 600 tweets each day in an effort to arm-twist them to pay.
To access a cheat code, one has to enter the word “Thread” or “Threads” into the Instagram search box then a red “Admit One” ticket appears on your screen.
When you click on the ticket, it will link you with a site displaying a countdown clock ending on July 6 at 10am (ET).
Also available is a QR Code that if you scan takes you to a download page for the Threads App on the Apple Store. The new social media app is also available on Google Play store.
Threads is set to give Twitter a run for its money given the abrupt and controversial changes effected at Twitter by Musk have driven advertisers away as he seeks new revenue streams.
Another recent move by Twitter that has caused a massive uproar is its announcement on Monday that users will be required to be verified to access its TweetDeck online dashboard.
The new policy announced by Twitter takes effect in 30 days as the firm seeks fresh ways of raking in revenue after Musk acquired the platform for $44 billion on October 27, 2022.