LG to open 5 new service outlets in ‘Last Mile’ consumer strategy

LG Electronics East Africa is set to launch 5 new service centers in Kenya as part of the company’s regional strategy to improve on its reach and support customers using its products.

The new service outlets are expected to be located in Bungoma, Kisii, Naivasha, Malindi and Nyeri counties, bringing to 14 the total number of LG service centers in the country.

LG said the strategy will see it revamp its brand shops and open new ones in Kenya, Tanzania, Ethiopia and Sudan to enhance its last mile reach to consumers through its retailers and distributors.

LG on Thursday launched a campaign dubbed ‘Last Mile’ to customer support and after-sale service through its chain of service centers in key towns as it changes its consumer approach in East Africa.

Speaking at the campaign launch in Nairobi, LG East Africa Managing Director Sa Nyuong Kim said the ‘Last Mile’ concept seeks to give clients a memorable end-to-end experience with LG products.

“Through the ‘Last Mile’ campaign we are renewing our service promise to customers as well as creating awareness around our after-sale service, products and our mobile-based platform to help consumers identify LG genuine products,” Kim said.

LG also expanded its customer fleet with 16 more cars and 3 motorbikes as it also launched a sensitization programme to help customers identify genuine LG products via mobile authentication.

Jeonghoan Choi, Rakesh Singh, Kwanyul Lee and Sa Nyoung Kim. PHOTO/COURTESY

LG East Africa Regional Managing Director Kwanyul Lee said the company is refurbishing 20 shops in East Africa to target an increasingly tech-savvy, environmentally-conscious clients seeking premium products.

The electronics firm is also positioning itself to become the leader in the growing market for wearables, driven by lifestyle changes due to the Covid-19 pandemic.