Tecno Mobile shone at the 10th edition of the Global Brand Awards hosted by the UK Global Brands Magazine and bagged the "Most Innovative Mobile Phone Manufacturing Brand in Asia" award.

The win marks Tecno’s achievement in its global re-branding campaign that seeks to build the Chinese mobile phone manufacturer as an "Innovative Technology Brand" from 2021.

The Global Brand Awards is a yearly awards ceremony conducted by the Global Brands Magazine (GBM), an international publication which is headquartered in the UK.

The awards seek to reward firms and titans of the industry for their excellent performances with Tecno evaluated on innovation, strategic relationships and new business development.

"This award was given in recognition of the brand's commitment to developing smart, super-intelligent devices. The award recognizes the brand's commitment to technological innovation and constant drive to offer its customers the finest products,” said GBM CEO, Shiv Kumar.

He added: “We are very proud of TECNO Mobile and all the efforts that they have put in. Their innovative approach has earned them their spot as the Most Innovative Mobile Phone Manufacturing brand in Asia."

GBM says Tecno fully demonstrated its precise brand's insight and global vision on the young generation’s demand for "technological value" and "aesthetic value" of technology products and the achievements it made in constantly exploring the boundary between fashion art and innovative technology.

The jury said it witnessed that Tecno had a clear brand value from its accurate brand position and outstanding performance in technology innovation, brand momentum and marketing in the last year.

“We are honored to take home this brand trophy at the first anniversary of Tecno's brand refreshment as an innovative technology brand. As Tecno pushes to build a rich product ecology from smart phones to laptops and tablets to smart audio and smart home devices, Tecno strives to provide innovative technologies to enable consumers to build a fashionable and digitally connected lifestyle,” said Jack Guo, General Manager of Tecno Mobile.

He added: “Winning this award is a valuable recognition of our efforts, and we will continue to be committed to unlocking the best contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers, and inspiring them to never stop pursuing excellence.”

Tecno is a technology brand operating in more than 70 markets worldwide and innovations in smartphone, smart wearables, laptops, tablets, HiOS system and smart home products.