The Kenya Power and Lighting Company (KPLC) is set to venture into the internet business in its recent step-up ideas.

This move is meant to tap into the growing data usage in the country and diversify revenue for KPLC.

KPLC will join other key players providing high-speed internet services such as Safaricom, Mwananchi, Jamii and others.

Currently, the number one provider of high-speed fixed internet is Safaricom enjoying a 37 per cent market share followed by Mwananchi Group at 29.2 per cent and Jamii Telecoms at 18.9 per cent.

The entry of KPLC is expected to be a game-changer as the company aims at unveiling its packages that will allow its corporate customers to purchase internet and electricity as a bundle.

“We will provide our corporate sector customers with a bundled service of electricity and internet,” KPLC said.

To claim its market share, KPLC will employ the strategy of offering affordable packages. This is likely to tilt the scale in the company’s favour but only if the services will be reliable.

KPLC hopes to leverage its elaborate network to cut its niche in the market.

“Kenya Power will leverage on our vast network to tap into the market. We will offer the corporates the option of using our internet for their primary use or redundancy,” the company said.

With the entry of KPLC and its strategy of affordable offers, a pricing battle in the internet market is in the offing and the winner is likely to be the consumer.

Other Internet Service Providers have been using KPLC's elaborate network to sell data therefore KPLC has an advantage over the other providers.