American microblogging and social network service Twitter, has announced the shutting down of Fleets feature.
Twitter cited less usage of the service as their reason for removal of the feature.
Fleets will be removed from Twitter on August 3, 2021.
According to Twitters Head of Product, Brand & Video Ads, Ilya Brown, since Fleets was introduced to everyone, Twitter has not seen an increase in the number of users as expected.
“But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.” Wrote Brown.
Fleets was introduced as a low-pressure, ephemeral way for people to share their fleeting thoughts more comfortable by joining conversations on twitter with ease.
It was only designed for mobile use on Android and iOS apps.
Brown noted that Fleets was mainly being used by people who were already comfortable tweeting to amplify their own tweets.
He also said that Twitter will use the lessons from Fleets to create alternative ways for people to join in the conversation.
“Using our learnings from Fleets, we’ll focus on creating other ways for people to join the conversation and talk about what’s happening in their world.” Brown added.