By Eric Macharia

As kids have started another school term, a new chapter begins in Kenyan classrooms.

Going back to school is a celebration of young minds and the lasting mark that learning tools would have on students’ learning journey.

Beyond Screens: The Joy of Writing

In a world filled with screens and gadgets, there's something special about putting pen to paper.

Science tells us that handwriting is not just about words; it's a way to learn better and retain more information.

It's like a secret handshake between our hands and brains, making us think better and feel more accomplished.

It's not just for schoolwork; it's a way to express ourselves, get creative, and feel proud.

A Dance in the Brain: How It Works

Imagine this: every time we write, a little dance happens in our brains. 

Your brain's conductor, the Reticular Activating System, wakes up and helps you focus. 

It's like magic—your thoughts flow from your mind to the paper. 

And guess what? This dance doesn't just help you focus, it also helps your brain process information and remember things better. 

It's like a melody of learning playing in your head.

Creating Connections: The Handwriting Charm

From kids to grown-ups, everyone knows there's something special about writing with a pen. 

It's like a direct line from your heart to your hand, bringing ideas to life. 

Even in the digital world we live in, putting pen to paper feels comforting. 

It's a break from screens, a chance to slow down, and a way to bring out our creativity. It's not just writing, it's a journey of expression.

BIC's Subtle Contribution

In this journey of learning, BIC Kenya has been a quiet friend. Working with organisations like CFK Africa, Save the Children Kenya, and World Vision Kenya. 

BIC has given out over a million pens to Kenyan students, helping kids create stories and a future using these tools.


BIC's part in this is like adding a splash of colour to the painting of education, making it richer and more vibrant.

As another term begins, let's celebrate the simple wonders of writing tools. In the classroom, pens and pencils become partners in learning. 

They help ideas flow, stories unfold, and knowledge grow. They help us explore new worlds and unleash our mind’s power and creativity.

Empowering Learning, One Tool at a Time

Education is more than just lessons; it shapes the path of young minds. in this journey, writing tools have the power to turn ordinary words into extraordinary stories. 

They help students express themselves, learn, and dream while sitting at their desks. Every scribble, every sentence, every neatly formed letter is a step forward. 

The act of writing engages the brain in a unique way. 

Researchers have shown that when we pick up a pen, our minds embark on a cognitive adventure. It's not just a way to jot down notes; it's a journey that enhances memory retention and stimulates creativity.

The Path Forward: A Bright Horizon

Each school day is a chance for new discoveries. With writing tools in hand, students dive into learning, ready to create and explore. 

These writing tools are the keys to unlocking imagination and potential, helping children visualize the future they want to create. While digital devices offer convenience, the sensory experience of writing by hand is unparalleled. 

The tactile sensation of pen against paper creates a connection that goes beyond the words themselves. 

It's a connection to thoughts, to emotions, and to the very essence of learning. And in this process, writing tools are the silent partners, guiding young minds toward their full potential.

The Journey of Discovery

The ability to attend school and get an education opens a world of possibilities. As we witness another school term unfold, let's appreciate the value of these seemingly simple instruments. 

They are more than just tools; they are enablers of growth, creativity, and self-discovery. In the hands of Kenyan students, writing tools are sculpting a brighter tomorrow, one word at a time. 

So, let's celebrate the magic of writing tools—the conduit through which young minds express themselves and shape their destinies.

Eric Macharia is the Brand Manager Stationery, BIC East Africa