Carrefour, a renowned retail chain owned and operated by Majid Al Futtaim in Kenya, demonstrated its commitment to social responsibility by raising an impressive Sh2 million in donations.
The donations were channeled to bolster the County Trackers Elderly Foundation situated in Komarock, Nairobi, on the occasion of the annual National Senior Citizen Day, celebrated every year on August 21st.
Led by the dedicated staff of the Thika Road Mall store, Carrefour undertook a significant effort to make a positive impact on the lives of the elderly residents at the County Trackers Elderly Foundation.
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In a heartwarming display of community support, Carrefour distributed over eight tonnes of essential food items.
The donations included staples like rice, cereal, sugar, oil, flour, and maize meals, aiming to provide sustenance to those who have laid the foundations of our society.
The generosity of Carrefour's initiative extended beyond just food items.
The retail giant also contributed essential household products, including soap, detergents, disinfectants, and toilet paper.
These items play a crucial role in maintaining a hygienic and comfortable living environment for the residents of the Elderly Home.
This philanthropic endeavor was made possible through Carrefour's innovative 'Round Up Your Bill' program.
Harnessing the goodwill of its customers, the program encourages shoppers to make a small additional contribution during their purchases.
The accumulated contributions were then directed towards supporting vulnerable groups in the neighboring communities, ultimately fostering positive change.
Commenting on the heartening act of benevolence, the co-founder and organising secretary County Tracker Elderly Foundation Lucy Njoki expressed her gratitute towards the gesture saying the provisions will go a long way in catering for the senior citizens.
"Today we are very happy and we thank Carrefour so much because the food they brough us today will last them for months and preparing the meals for them won't be a challenge because we usually get that money out of our pockets to enable them feed," Njoki said.
She appealed to the government to set build a shelter for the elderly population in need where their needs would be served by volunteers.
"My message is, first of all the government, let us have a free safe house for the elderly people where volunteeers can care for them . Let them just set aside a place where any senior citizen who gets to a point where they cannot take care of themselves can receive care," Njoki said.
"There is nothing else they need in this world apart from food, a place to sleep."
While appreciating the Sh2000 stipend the elderly and vulnerable population receive, she noted that it may not be enough and appeled to President William Ruto to remember the elderly.
Njoki urged the younger generation to ambrace the elderly and assist them as much as possible.
"To the younger generation out there, a parent is not only your father or mother. Come out and assist these senior citizens because they are lamenting hunger and if they cry of hunger we will not get any blessings," she said.
As part of its mission to make a meaningful difference in the lives of those in need, Carrefour's efforts went a long way in alleviating the challenges faced by the elderly residents of the County Trackers Elderly Home.
The Sh2 million raised and the substantial quantity of provisions donated stand as a testament to Carrefour's dedication to social responsibility and community well-being.
As the National Senior Citizen Day approaches on August 21st, Carrefour's actions stand as a heartwarming tribute to the valuable contributions of the elderly in our society and a testament to the positive change that can be achieved through collective efforts.