Bata Shoe Kenya PLC has l addressed social media rumours on mass layoffs and closure of its factory.

The renowned footwear company with a rich heritage dating back to 1939, has instead announced its annual maintenance shutdown.

In a statement released on Saturday, Bata emphasized its commitment to maintaining robust commercial operations while adhering to the industry practice of seasonal breaks in production.

"Our valued customers," the statement addressed, "All our stores are open and functional with great teams to serve you and a wide variety of shoes in ample stocks to deliver for our promise - to provide quality footwear for all. We value your business - look out for the great offers!"

The temporary shutdown is part of Bata's regular maintenance routine, meticulously planned to coincide with the off-peak season. This strategic approach ensures that the company can carry out essential upkeep and enhancements while minimizing any potential disruption to its valued customers.

Despite the maintenance activities, Bata assured its customers that all of its stores remain fully operational, ready to cater to their footwear needs. The company's extensive inventory guarantees an ample supply of shoes, ensuring that customers can still find their desired styles and sizes.

As a testament to its commitment to customer satisfaction, Bata Shoe Kenya PLC encouraged its clientele to keep an eye out for enticing offers during this period.

“All our stores are open and functional with great teams to serve you and a wide variety of shoes in ample stocks to deliver for our promise – to provide quality footwear for all. We value your business – look out for the great offers!” Bata said.

The company, headquartered in Limuru, is recognized as the leading footwear provider in Kenya, operating an extensive network of over 150 stores along with a world-class factory.