It's Vision 2030 and Big 4 Agenda on all Govt ads, communications henceforth

The Head of Public Service, Joseph Kinyua, has issued a directive that all government communications must make reference to Vision 2030 and Big Four Agenda priorities henceforth.

According to a circular dated August 24, 2021, Kinyua says his directive will pivot on the implementation progress of the programs and projects.

Kinyua said the approach will ease communication of success and achievements to the public.

He also directed government departments to ensure all advertisements and public communications are edited, curated and compartmentalized under the applicable Kenya Vision 2030 pillar and the Big Four Agenda.

All advertisements and public announcements will now bear the Kenya Vision 2030 logo, Big Four Agenda Logo alongside the institutions’ individual logos.