Nairobi will host Africa Global PR Week 2025, a major gathering of public relations professionals, business leaders, and industry experts from 26th to 29th August.

Positioned as the largest PR summit on the continent, the event aims to explore the evolving role of communications in shaping Africa’s reputation on the global stage.

The four-day event will open with a PR Challenge on 26th August, where university students and young professionals will compete in a real-time strategy test, showcasing their problem-solving skills and creativity.

The main summit, running from 27th to 29th August, will feature high-profile discussions on misinformation, reputation management, ethical communication, and digital transformation.

A spokesperson from the organising committee stated, “Africa Global PR Week 2025 is a platform for change, where Africa’s unique stories will be told to the world, and global professionals will come together to create the next chapter in PR.”

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With “Redefining PR, Redefining Africa” as its theme, the summit will explore the rise of African PR firms, the growing influence of digital media, and the role of AI-driven strategies in modern communication.

Experts will also examine how PR can drive corporate social responsibility and enhance Africa’s global image.

The event will attract key speakers, including Paul Holmes, Founder & Chair of Provoke Media and the SABRE Awards (USA); Lorenzo Brufani, CEO of Competence (Italy); Stacey Mtika, Founder of Tide Media Consultancy (Zambia); and Kenya’s Mary Njoki, CEO of Glass House PR, among others.

Organised in partnership with ICCO, The Comms Avenue, Comms of Africa, and PRCA, the summit will facilitate global collaboration while promoting professional development and ethical PR practices.

The event will also honour outstanding African brands with a special awards ceremony.

Speaking on the significance of the summit, a spokesperson added, “Africa Global PR Week 2025 is more than just an event; it’s a movement to redefine the future of PR in Africa and elevate the continent’s voice on the global stage.”

With over 100 CEOs from more than 30 countries, 150 exhibitors, and 50 industry-leading speakers expected, the summit promises an immersive experience for attendees, including networking opportunities and cultural excursions such as the Great Migration Safari in the Maasai Mara.