Social media platform TikTok is making it possible for anyone in its community from anywhere across the world to tune in to the Great Wildebeest Migration season in Kenya this year.
TikTok has partnered with Kenya Tourism Board (KTB), International Fund for Animal Welfare (IFAW), and Conservation International to raise awareness on biodiversity conservation and inspire action towards wildlife protection worldwide.
To catch all The Great Migration from the Masai Mara National Park and educational videos about the event and Maasai community, users can tune into the official TikTok Africa page on the platform, from August 25 - 29, from 6:30 to 8:00 and 10:30 to 14:00 daily (East African Time).
TikTok Logo. PHOTO/COURTESY
TikTok says the content will be curated by award-winning wildlife photographer Jeffrey Wu, and experts and officials from renowned local organizations including AWF and Maasai Mara National Reserve.
The conservation and wildlife experts will educate those tuning in on the Maasai Mara ecosystem, impact and importance of tourism on preserving the environment, and the impact of the pandemic.
"We are delighted to partner with Kenya Tourism Board, IFAW, and Conservation International to bring the Great Migration and the topic of wildlife conservation to our global community," said Boniswa Sidwaba, TikTok's Content Operations Manager for Africa.
He added, "Through TikTok's LIVE feature, we hope to bring this global phenomenon closer to everyone around the world, connecting people with a shared passion for wildlife, nature and conservation."
Tourism CS Najib Balala promoting Maasai Mara. PHOTO/COURTESY
The TikTok Live platform helps to bring together a global community over shared entertainment, educational, and inspiring experiences.
TikTok users are encouraged to jump on to the #TheGreatMigration challenge and enjoy The Great Wildebeest Migration using the hashtag challenge and custom effect to help raise awareness around biodiversity conservation.
The Great Wildebeest Migration, branded Africa's greatest wildlife manifestation, happens due to the change in seasons with millions of animals, majorly wildebeest and zebras, migrating from Tanzania’s Serengeti Park to Kenya's Maasai Mara where the grassland is much more fertile.
The event has proven to be a daring and dangerous expedition for the wild animals as thousands of them die while crossing the crocodile-infested Mara River as well as from other predator attacks.