The Internet Corporation for Assigned Names and Numbers (ICANN) has launched the Applicant Support Program (ASP) for the New Generic Top-Level Domains (gTLD) Program: Next Round, providing a unique opportunity for Kenyan businesses, communities, and other organisations to enhance their online presence.

This initiative, which opens the door to a wider array of domain names, is set to facilitate the introduction of new gTLDs, including those with more than three characters and in non-Latin scripts. It marks the first chance since 2012 to secure a gTLD.

Pierre Dandjinou, ICANN Vice President of Stakeholder Engagement for Africa, highlighted the significance of this opportunity for Kenyan entities,

“This is an opportunity for Kenyan businesses, communities, and others to apply for new top-level domains tailored to their community, culture, language, business, and customers," Dandjinou stated.

"A gTLD can be a branding opportunity for a business, but the commercial opportunities are endless, allowing businesses in countries, entire sectors, or niche markets to develop a unique label on the Internet.”

Top-level domains (TLDs), the part of an internet address that follows the dot, have evolved significantly since the internet’s inception. Initially dominated by domains like .com, .net, and .org, TLDs have now expanded to cater to the diverse needs of the billions of internet users globally.

ICANN is aware that applying for a new gTLD can be financially daunting for many, especially those in lesser-resourced organisations.

To mitigate these challenges, the ASP offers discounted fees, alongside pro bono service providers, training, and other valuable resources.

Successful applicants could benefit from a 75-85 per cent reduction in gTLD evaluation fees, making this initiative more accessible to organisations that would otherwise be unable to afford the process.

“The ASP supports that commitment by paving the way for more entrepreneurs, small businesses, governments, and communities around the world to apply to operate a generic top-level domain of their own choosing,” Dandjinou added.

To qualify for support, applicants must meet certain financial need and viability criteria, falling into one of the following categories:

• Nonprofits, charities, or equivalent

• Intergovernmental organisations (IGOs)

• Indigenous or tribal peoples’ organisations

• Social impact or public benefit micro or small businesses

• Micro or small businesses from less-developed economies

The application window will remain open for 12 months, and applicants are encouraged to apply early to take advantage of the available resources.

For further details on eligibility and the application process, prospective applicants can visit ICANN’s New gTLD Program website.

ICANN’s move opens a promising avenue for Kenyan businesses and communities, positioning them to benefit from the ever-growing opportunities within the domain name space.

As Kenya continues its digital transformation, ICANN’s initiative offers a lifeline to businesses seeking a competitive edge in an increasingly connected world.