Tanzanian conglomerate AMSONS Group has received major regulatory approval to acquire up to 100 per cent of Kenya’s leading cement manufacturer, Bamburi Cement PLC.

The COMESA Competition Commission, the regional antitrust watchdog, has cleared the proposed deal, paving the way for a significant shift in the East African cement industry.

The Commission, in its decision, determined that the merger would not pose a threat to competition within the Common Market.

“It is unlikely that the proposed merger will lead to the creation of a dominant position that would enable the parties to engage in unilateral conduct in the market,” the Commission stated.

AMSONS Group, a diversified business with interests in manufacturing, energy, and logistics, has been on an expansion drive across East Africa.

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The acquisition of Bamburi Cement is seen as a strategic move to strengthen its regional footprint and capitalize on the growing demand for construction materials.

Edha Nahdi, AMSONS Group’s CEO, expressed his optimism about the acquisition, describing the approval as a major boost to their bid.

“This is a significant milestone for us as we continue to engage with Bamburi’s investors. We believe this transaction will benefit both companies and our respective countries,” Nahdi said.

The deal, which was announced in July, has been met with optimism by industry analysts.

It is expected to consolidate the cement market in East Africa and potentially lead to increased investment and innovation.

AMSONS Group has enlisted the support of KCB Investment Bank to advise on the transaction, signalling its commitment to a smooth and efficient process.