Today, Safaricom stands tall as a beacon of connectivity and innovation, celebrating 24 remarkable years since its inception in the year 2000.

With the theme “24 Years of Transforming Lives: Celebrating Through Service,” the telecommunications leader reflects on its extraordinary journey, honouring the loyal customers who have played an integral role in its success.

In a spirit of gratitude, Safaricom has launched a series of exciting initiatives to reward its customers across the nation.

From delightful surprises in M-PESA to merchandise giveaways and Mama Packs, the company is committed to making this anniversary a memorable occasion.

These gestures not only celebrate the brand’s milestones but also reinforce its pledge to uplift communities and enhance customer experiences.

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Peter Ndegwa, the CEO of Safaricom, expressed heartfelt appreciation to its customers for their contribution to the company's success.

“As we mark 24 years of connecting Kenyans, I want to immensely thank our loyal customers for walking with us on this exciting journey," Ndegwa stated.

"Because of you, we have grown from a telco to a cornerstone of innovation, empowerment and progress in Kenya. Your trust and unwavering support have inspired us every step of the way.”

Over the years, Safaricom has transformed from a traditional mobile network operator into a powerhouse of technological advancement.

The introduction of M-Pesa revolutionised the landscape of mobile money, empowering millions of Kenyans to manage their finances more effectively and paving the way for a thriving digital economy.

Safaricom’s evolution is also evident in its strides in network connectivity.

From humble beginnings with 2G technology, the company has embraced the future with the rollout of 5G, delivering lightning-fast internet speeds and opening doors to new possibilities for businesses and individuals alike.

This leap into advanced connectivity has solidified Kenya’s position on the global digital map.

Beyond technology, Safaricom’s commitment to corporate social responsibility shines through its initiatives aimed at community upliftment.

The Safaricom Foundation has dedicated substantial resources to health, education, and environmental conservation, striving to create a positive impact across the nation.

These efforts underscore the company’s philosophy of not just doing business but also fostering social change.

In honour of its 24th anniversary, Safaricom is not resting on its laurels.

A year-long programme of activities is set to engage a diverse range of stakeholders, including customers, partners, and employees.

This initiative aims to deepen relationships and enhance collaboration with regulators and government bodies, ensuring that the company continues to thrive while contributing to Kenya’s socio-economic growth.

As Safaricom embarks on this new chapter, it does so with a profound sense of purpose and a commitment to continue transforming lives.

The past 24 years have been a testament to its unwavering dedication to innovation, empowerment, and community service—values that will guide its journey into the future.