Samsung Electronics East Africa, in collaboration with Ethany Mobiphone, has officially launched a new Samsung Experience Store in Buruburu, Nairobi.

Located within T Square Mall, this latest venture exemplifies the companies' ongoing efforts to bring advanced technology closer to Kenyan consumers.

The store, owned by Ethany Mobiphone, operates under a Shop-in-Shop (SIS) model, where Samsung smartphones and accessories dominate 60 per cent of the retail space.

This strategic layout is designed to showcase Samsung's diverse product range, from smartphones and tablets to wearables. The move is part of Samsung's broader ambition to increase its share in the Kenyan smartphone market, which currently stands at 25 per cent.

George Kebaso, Head of Device Financing Mobile Experience Division at Samsung Electronics East Africa, emphasized the company's commitment to bringing its world-class technology to every Kenyan.

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"Samsung is committed to ensuring that every Kenyan has access to our world-class technology," Kebaso remarked.

“The opening of this store underscores our dedication to making our products more accessible, particularly in residential areas."

This strategic expansion partnerships are designed to put more devices in the hands of consumers, enabling them to experience the best that Samsung has to offer," he added.

To make their cutting-edge technology more accessible, Samsung has partnered with Watu Simu and Mkopa to offer flexible financing through the "Lipa Pole Pole" model.

This initiative allows customers to acquire the latest Samsung devices with ease, making advanced technology more attainable for a broader audience.

The Buruburu store aims to provide an immersive and interactive shopping environment.

Customers can explore Samsung’s latest innovations, with expert staff on hand to offer personalized guidance.

This enhanced retail experience is intended to enrich the lives of the local community within Eastlands, reinforcing Samsung’s dedication to exceptional customer service.

The store's opening coincides with Samsung's recent launch of the premium sixth-generation Flip and Fold phones.

This expansion is a testament to Samsung’s leadership in the Kenyan market and reflects the brand’s unwavering commitment to innovation and customer satisfaction.

By making state-of-the-art technology accessible to everyone, Samsung continues to bring the future of mobile innovation to local communities.