Kenya Airways has appointed Hellen Mwariri Mathuka as its new Chief Strategy and Innovation Officer, a key move in a series of leadership changes aimed at enhancing operational efficiency and fostering sustainable growth.

Previously serving as the airline’s Chief Finance Officer, Mathuka’s new role will see her spearheading the strategic direction of the company, effective from 1st September 2024.

This appointment comes as part of broader organisational adjustments, reflecting Kenya Airways’ commitment to maintaining the positive momentum it has gained, notably marked by the airline’s first half-year profit in a decade.

Mathuka, who joined the airline in 2009, has been instrumental in various capacities, including audit, revenue management, and finance.

In her expanded role, she will lead the airline’s strategic turnaround efforts under Project Kifaru 2.0, focusing on innovation, sustainability, corporate communication, network planning, pricing, and revenue management, as well as government affairs.

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To ensure continuity in financial leadership, Mary Mwenga has been named as the Acting Chief Finance Officer.

Mwenga, who has over 20 years of experience in finance, previously held the position of Head of Business Performance & Reporting.

Allan Kilavuka, Kenya Airways Group Managing Director and CEO, expressed optimism about the future, stating, "By optimizing our internal structures and focusing on strategic areas, Kenya Airways is now better equipped to respond to growing market demands, embrace new opportunities, and sustain our trajectory of growth.”

Kilavuka also highlighted the airline's strengthened focus on financial restructuring, cost control, and operational excellence, which are seen as crucial to sustaining its success in the highly competitive aviation industry.

These strategic appointments are part of Kenya Airways' ongoing efforts to secure long-term growth and stability.