Jubilee Insurance has introduced a new campaign, "There’s Living, and There’s Living Free," aimed at improving financial literacy across East Africa.

The initiative seeks to simplify complex insurance and investment concepts, making them accessible to communities in Kenya, Uganda, and Tanzania.

Financial literacy in East Africa remains low, with rates of 38 per cent in Kenya, 34 per cent in Uganda, and 40 per cent in Tanzania, according to the 2021 Global Financial Literacy Survey.

This gap hinders informed decision-making on savings, investments, and healthcare, ultimately affecting economic stability and well-being.

Jubilee Insurance’s campaign addresses these challenges by equipping individuals with the knowledge to secure their financial futures.

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"Our new initiative truly reflects our commitment to going beyond the usual role of insurance. We're not just offering services; we're sharing valuable insights that help people make smart choices for their health and financial well-being," the company stated.

The campaign will be rolled out through a comprehensive strategy, including media engagement and thought leadership on investment and financial planning.

“With over 87 years of industry experience, we will dedicate ourselves to passing on the knowledge we have accumulated and the insights we have gained," said Caroline Ndungu, Group Head of Marketing and Corporate Communications at Jubilee Insurance.

Dr. Julius Kipngetich, Group CEO of Jubilee Insurance, highlighted the importance of the initiative in the current economic climate, noting, "In today's dynamic economic environment, we are seeing an increase in mental health challenges, many of which are linked to financial instability."

Additionally, Juan Cazcarra, Group Chief Operating Officer at Jubilee Insurance, expressed optimism about the campaign’s impact on a regional scale. He remarked, "At Jubilee Insurance, we take great pride in our identity as East African citizens. This campaign represents a significant investment in consumer education, offering our company an opportunity to make a meaningful contribution. We look forward to engaging with communities across Kenya, Uganda, and Tanzania as we empower individuals with the knowledge and tools they need."

The campaign is set to continue throughout the remainder of 2024 and into 2025, with Jubilee Insurance steadfast in its mission to bring about meaningful change and foster a more secure financial future for the people of East Africa.