Samsung Electronics East Africa and Jambojet have unveiled a campaign partnership dubbed #GalaxyInTheSky seeing to give consumers of the two brands a remarkable experience in the skies.

The partnership has seen Samsung Electronics East Africa emblazon one of aircraft operated by Jambojet with its premium device, Galaxy S24 Ultra, which was officially launched in Kenya in January.

Passengers and enthusiasts are expected to spot the branded aircraft, capture the moment and share it on their social media platforms and tag Samsung and Jambojet under the hashtag #GalaxyInTheSky.

Those taking part in the campaign stand a chance to win exclusive merchandise from both brands.

“We are thrilled to collaborate with Jambojet to embark on this exciting journey of consumer engagement,” said Samsung Electronics East Africa Head of Mobile Division Antony Hutia.

He added: “By branding a Jambojet aircraft with S24 artworks, we aim to celebrate the incredible reception of the Galaxy S24 in Kenya and express our sincere appreciation to our valued customers.”

Jambojet MD & CEO Karanja Ndegwa, Samsung Electronics East Africa President Tae Sun Lee, Samsung Electronics East Africa Head of Mobile Experience Antony Hutia and Samsung Electronics East Africa CFO Hyun Wook Ma. PHOTO/SAMSUNG EA

Through the partnership with Jambojet, Samsung seeks to celebrate the Galaxy S24, which has been widely praised in the mobile market for its exceptional performance, AI technology, and stylish design.

“The #GalaxyInTheSky campaign represents our commitment to innovation and our deep appreciation for the loyalty of Kenyan consumers,” Hutia indicated.

Jambojet CEO & MD Karanja Ndegwa has lauded the partnership saying the Samsung Galaxy S24-branded aircraft will auger well with majority of the airline’s customers who are businesspersons.

“We are delighted to have the first ever Jambojet branded aircraft with the S24 as a premium device for our customers, more so the business consumers who make up 51% of the Jambojet aircraft,” stated Ndegwa.

He added: “After we turned 10 years earlier this month, our strategy moving forward is to work closely with brands that resonate with our clarion call 3 of 'More than a Journey' towards offering excellent consumer experience through our auxiliary services.”

Jambojet said the campaign will blend in well with its continued investment in a modern fleet of Dash 8 400 aircraft and innovative solutions in a bid to propel it to be the leading low-cost airline in the region.