Kenya Tourism Board (KTB) has unveiled a partnership with Kenya Motorsports Federation (KMSF) to attract global bike riders to Kenya to stage the country’s alternative tourism sites.

KTB CEO June Chepkemei says the marketing agency will collaborate with relevant partners to improve campsites and other facilities to provide resting and connecting places for riders.

“We shall work with key partners to ensure that riders embarking on these journeys will have the opportunity to explore iconic landmarks scattered across the country, creating unforgettable memories along the way,” stated Chepkemei.

Chepkemei says the agency will focus on enhancing security across the country and collaborate with other relevant agencies to provide maximum thrill to adventure riders.

“Our goal is to allow the riders to have a taste of Kenya, with its challenging terrains, while guaranteeing their safety and wellbeing.

“Kenya offers riders a unique and exhilarating experience, making it a must-visit destination for adventure biking enthusiasts.”

She spoke when unveiling a partnership between KTB and Inchcape Kenya, the official BMW and BMW Motorrad dealer in Kenya in a bid to promote adventure tourism on two wheels.

During the event, Inchcape unveiled the new hugh-end R 1300 GS BMW Motorrad targeting motorcycle enthusiasts, adventure seekers and the biking community across the country.

The KTB CEO hope the move will boost local and foreign tourism in Kenya in the spirit of “Tembea Kenya” and in the process showcase the country’s other varied hidden gems.

Kenya has about 6,000 adventure riders, with more than 500,000 riders spread across the continent and KMSF is promoting leisure and touring activities targeting this community.

“Biking offers a unique perspective of experiencing a destination, allowing travellers to engage with nature in the spirit of GS and making life a ride,” said Inchcape Kenya Marketing & Customer Experience Manager Anne Wanyeki.

Wanyeki added: “Through our partnership, we aim to inspire more people to embrace adventure biking as a mode of exploration and discovery.”