Financial technology leader Visa announced a strategic partnership with Mohamed Salah, the renowned Egyptian footballer, appointing him as a regional brand ambassador for the Middle East and Africa (MEA) region.

This collaboration extends across six key markets: the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.

The partnership signifies a shared vision between Visa and Salah. Visa, recognized for its commitment to empowering individuals to realize their dreams, finds a perfect reflection in Salah's inspiring trajectory.

Rising from a small village in Egypt to become a global football icon, Salah embodies the values of dedication, perseverance, and unwavering pursuit of excellence.

"Throughout my career, every step I've taken has propelled me towards greater opportunities, bringing me closer than ever to my dreams," stated Salah.

Read More

  1. Visa appoints Chad Pollock as its new Country Manager and VP for East Africa
  2. 3 Kenyan startups shine at Visa Africa Fintech Accelerator Program Demo Day
  3. Visa scores big with Player Escort Program at CAF AFCON, Côte d’Ivoire 2023

"I'm thrilled to collaborate with Visa and support their mission to expand possibilities for individuals across the region."

Tarek Abdalla, Chief Marketing Officer for Visa's Central and Eastern Europe, Middle East, and Africa (CEMEA) region, expressed his enthusiasm.

"Mo Salah has become a symbol of hope and inspiration, demonstrating that everyone, regardless of background, can shape their future," he noted.

"We are honored to have Mo as our brand ambassador," Abdalla added.

"He is not only an exceptional athlete but also a true embodiment of our core values. Breaking barriers, exceeding expectations, and striving for world-class performance align perfectly with Visa's commitment to innovation and driving the future of commerce."

This partnership aims to motivate individuals across the MEA region.

Through the #MoSalahxVisa campaign, Visa and Salah will showcase how consistent effort and unwavering passion can pave the path to achieving one's goals.

Stay tuned for exciting developments as this powerful collaboration ignites aspirations and empowers individuals to unlock their full potential.