Uber has unveiled a premium ride option in Nairobi, offering riders a more comfortable and customizable journey experience.

Christened Uber Comfort, the new service unveiled on Wednesday promises a combination of spacious, modern vehicles and rider-controlled preferences for temperature and conversation.

Imran Manji, Head of East Africa at Uber, expressed the company's vision behind Uber Comfort.

"Uber aims to reimagine how the world moves for the better," Manji said.

Imran Manji. PHOTO/COURTESY

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"With the launch of Uber Comfort in Nairobi, we are providing our most discerning passengers with a modern, spacious and personalizable method of moving around our city, while also introducing more options for drivers to access economic opportunities."

Enhanced Comfort on Every Trip

Stepping into an Uber Comfort will mean climbing into one of Uber's newest vehicles on the platform.

These cars boast ample legroom, allowing passengers to stretch out and relax during their journey.

Taking Control of Your Ride

But the real innovation with Uber Comfort lies in its "Rider Preferences" feature.

This in-app tool allows riders to personalize their trip to their exact needs.

Feeling a bit chilly? No problem, because riders can set their desired temperature before pick-up, ensuring a comfortable ride regardless of the weather outside

For those seeking a quiet journey, Uber Comfort caters to that as well.

Riders can select their conversation preference, including the option for a completely silent trip.

A Premium Experience with a Price Tag

While Uber Comfort offers an elevated ride experience, it comes at a slightly higher cost compared to the standard UberX option.


However, for those seeking a touch more space, personalization, and control over their journey, Uber Comfort promises a premium experience worth the upgrade.

Expanding Options in Nairobi and Beyond

The launch of Uber Comfort in Nairobi marks another step in Uber's global expansion of the service. Within Sub-Saharan Africa, Uber Comfort is already available in South Africa, Ghana, and Ivory Coast.