Coca-Cola has launched a new identity for its sourced water brand, Keringet, as part of its strategic plans to capture a larger share of the premium mineral water market in Kenya.

The company said the newly unveiled identity of the Keringet water bottle is thoughtfully designed to withstand all of life's adventures and daily outings, making it the perfect companion for every occasion.

According to Coca-Cola, its versatile design and durability make it an ideal choice, seamlessly fitting into any setting or activity whether you're out for a run, indulging in fine dining, attending corporate dinners, or engaging in any other event.

"The newly unveiled identity of the Keringet water bottle is thoughtfully designed to withstand all of life's adventures and daily outings, making it the perfect companion for every occasion. Whether you're out for a run, indulging in fine dining, attending corporate dinners, or engaging in any other event, its versatile design and durability make it an ideal choice, seamlessly fitting into any setting or activity," Coca-Cola said in a statement.

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Known for its pristine natural spring water sourced from the Molo highlands in the Great Rift Valley, Keringet has long been a trusted choice for consumers seeking pure refreshment.

With a heritage steeped in quality and excellence, the brand's relaunch signifies a significant milestone in its mission to provide an even more enriching experience to its dedicated customer base.

Caleb Ajidadun, The Commercial Execution Senior Director – Africa Operation Unit - The Coca-Cola Company, expressed the excitement surrounding this development.

"We are excited to reintroduce Keringet to our consumers with a fresh look, an expanded product line, and a meaningful 'Own Your Richness' campaign," Ajidadun stated,

"Keringet has always been about delivering the purest, most refreshing water, and now, we are inviting everyone to join us in embracing the richness of life – from staying hydrated to making sustainable choices and celebrating life's moments."


As part of the rebranding effort, Keringet's iconic blue bottle has undergone a modern makeover, reflecting the brand's renewed commitment to champion African success stories through its new campaign.

Furthermore, the Keringet product line has been revitalized to cater to evolving consumer preferences, now offering a range of still and sparkling natural spring waters.

This expanded variety empowers customers to choose a refreshing beverage that aligns precisely with their taste and preference.

Isabelle Kariuki-Rostom, Marketing Director, East and Central Africa at The Coca-Cola Company, spoke during the launch event and highlighted the significance of the "Own Your Richness" campaign in the context of consumers' increasing emphasis on wellness, sustainability, and meaningful experiences.

"Through this campaign, we are inviting our customers to discover the richness in every aspect of life," Isabelle said.

Whether it's staying hydrated to feel your best, cherishing moments with loved ones, or making sustainable choices, Keringet encourages consumers to embrace a more prosperous and fulfilling life."

Recognizing the significance of sustainability, Coca-Cola, as a global leading beverage company, is committed to bottling from the source, focusing on sustainable manufacturing, and providing environmentally responsible products to consumers across the country.