Postbank Kenya has taken a significant step towards promoting financial literacy among Kenyan university students by introducing a month-long program aimed at fostering a savings culture.

The inaugural forum for this initiative was held on Friday at KCA University, marking the beginning of a comprehensive campaign to equip the youth with vital financial skills and knowledge.

Postbank said the program, carefully tailored to address the unique needs of young individuals, seeks to raise awareness about the importance of financial wellness and highlight the significance of savings as a strategy for improving national savings and driving economic growth in the future.

"Tailored to equip the youth with vital financial skills & knowledge and raise awareness on the importance of financial wellness, the program will place a strong emphasis on the significance of savings for the youth as a strategy to improving national savings in the future and spur economic growth," Postbank said.

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By instilling a culture of financial literacy among the youth, Postbank aims to build a generation that is financially resilient and capable of achieving its goals.

During the inaugural sensitization forum at KCA University, Benson Wanyoike, Postbank's Marketing Manager, emphasized the institution's commitment to empowering the youth through strategic partnerships with higher learning institutions.

He remarked, "Postbank's dedication to financial inclusion and cultivating a culture of responsible financial behaviour stems from our mandate as the country's only savings bank and our community outreach agenda, which has a key focus on inculcating financial literacy."

Recognizing that financial literacy is the key to unlocking a world of financial freedom and opportunity, Wanyoike stressed the importance of empowering young individuals to take control of their finances, make sound financial decisions, and plan for their future.

Stephen Saidimu a Student at KCA University takes part in the Q&A session of the training. PHOTO/COURTESY

"By providing comprehensive financial education and encouraging the habit of saving, Postbank will equip the youth with the tools to navigate the complexities of the financial world and achieve their financial goals," he added.

Wanyoike also said Postbank's Financial Literacy Program reflects the institution's unwavering commitment to empowering the youth, fostering financial independence, and shaping a generation of financially responsible individuals.

"By providing comprehensive financial education and encouraging the habit of saving, Postbank will equip the youth with the tools to navigate the complexities of the financial world and achieve their financial goals," Wanyoike added.

By collaborating with schools and universities, Postbank aims to bridge the gap between theoretical knowledge and practical understanding of personal finance.

This initiative will complement students' academic studies with real-world financial skills, enabling them to make informed decisions and lay a solid foundation for their financial future.

According to Postbak, in the coming weeks, the program will be scaled to Zetech and USIU universities, followed by the expansion to regional universities across the country.

Postbank's strategic approach to reaching a broader audience of students demonstrates its determination to extend the benefits of financial literacy throughout the nation.

Through this financial literacy program, the institution is taking proactive measures to cultivate a savings culture among university students, thereby ensuring a financially resilient and prosperous future for the nation as a whole.