Kenyan superfood producer Kakuzi has confirmed it will participate in the approaching Fruit Logistica global trade show which has been scheduled for Berlin in Germany.

Kakuzi says its corporate participation in the trade show in Berlin will be part of an international marketing campaign for Kenyan Avocado exports.

The avocado, macadamia and blueberries producer will join 2,593 other global fresh produce trade stakeholders taking part in the Fruit Logistica 2023 fresh produce trade show.

Kakuzi Plc Managing Director Christopher Flowers indicated that the Kenyan company will seek to secure trade engagements in Europe with a focus on Avocado and Blueberry buyers.

The Nairobi Securities Exchange (NSE) listed firm’s attendance of the fair comes after a fruitful 2022 trading season that saw it close the year with a full order book for its avocados.

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“Similar meetings with fresh produce stakeholders from the Far East are also planned to cement relationships with our esteemed Chinese clients further,” said Flowers.

Flowers says the company’s participation in Fruit Logistica is also part of its contribution to national development by pursuing international opportunities led by export of produce.

“Every fruit we export carries the Kenya quality reputation. Both the Europeans and the new Chinese market are demanding high-quality fruit, and that’s got to be our enduring objective; giving our customers a fruit they want more of while sustaining Kenya’s market and brand positioning,” he stated.

He added, “We are all set to participate in the FRUIT LOGISTICA trade show in Berlin, Germany, which is one of the leading fresh produce markets, decision-makers meeting place. At the trade show, we shall be updating potential Avocado and Blueberry buyers on the quality Kenyan produce opportunity as part of export-led growth agenda.”

According to FRUIT LOGISTICA’s latest European Statistics Handbook, a shift towards price as a critical driver of consumer spending is emerging as a key market trend. The report confirms that “Despite a market recovery post-Covid, demand and value are under pressure in some cases due to the cost of living crisis. For some consumers, the importance of drivers like sustainability, regionality and organics has decreased.”

A report by the Fruit Logistica shows that avocados and blueberries remain in a pivotal position as some of the top five fresh fruits imported into Europe.

In Italy and the UK, avocados are the leading fresh fruit imports and have registered an average of 12 per cent and 15 per cent growth in volume respectively in the last decade.

Fruit Logistica is the leading trade show for global fresh produce business representing the entire value-added chain for the fresh produce industry from producer to the point of sale.

More than 3,300 exhibitors from 91 countries presented their products, services and technical solutions at the Fruit Logistica 2020.

Up to 73,000 vendors and trade visitors from 135 countries took part in the event with this year’s Fruit Logistica trade fair scheduled to be held in Berlin from February 8 – 10, 2023.