Sendy, an e-commerce company, has announced a partnership with Google in an initiative meant to empower micro, small and medium enterprises in Kenya, South Africa and Nigeria.

The Google Hustle Academy seeks to provide MSMEs across the three countries with expert training on business strategy and development, digital marketing, and financial planning.

The participants in the boot camp will also have access to key industry leaders and master classes on business to create opportunities, grow business and create jobs in the region.

Through the program, Sendy will avail fulfillment and logistics support for the businesses taking part and offer one-on-one mentorship to enable them learn and build their capacity.

“The Google Hustle Academy is a noble idea that clearly speaks to our mission and aligns to our purpose. We recognize the significant role played by small and medium businesses in the economy. We are also aware of the vast challenges they face. We want to empower them by enabling them to trade efficiently and effectively. Through this partnership with Google, we hope to unlock their potential so that they can learn and seize existing opportunities to build sustainable businesses,” said Sendy Founder and CEO, Mesh Alloys.

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The partnership is also seeking to empower MSMEs in Kenya, Nigeria and South Africa to learn how to identify new markets, access funding opportunities and pitch for success.


“We are thrilled to be collaborating with Sendy to give much-needed assistance to MSMEs. Small and medium-sized companies (SMEs) are the backbone of the global economy, accounting for the majority of businesses in almost every region,” said Mojolaoluwa Aderemi-Makinde, Head of Brand and Reputation, Google SSA.

Mojolaoluwa added, “They employ over 50 million people in Sub-Saharan Africa and contribute to the region's GDP. Through the Hustle Academy we will provide them with training to assist them in packaging their businesses and obtaining the necessary funds to take them to the next level”.

The free one-week online bootcamp seeks to support 5,000 MSMEs to scale up by positioning for investment, enhanced revenue and building sustainable business for the future.