Leading e-commerce platform Jumia Kenya has appointed Betty Mwangi as its new Chief Executive Officer taking over from Sam Chappatte.

Jumia says Betty will focus on accelerating corporate growth as the company continues to expand its position as the top online shopping platform.

She was feted as among the Top 10 most influential women in the mobile telecommunication industry by MCI and also named twice as among the Top 20 most powerful African women.

Betty is an engineer with 20 years of experience in the telecommunications, insurance, and pharmaceutical industries.

She previously served as Britam Group Commercial Director from 2016 after serving as the Director of Financial Services at Safaricom MPESA, where she worked from inception in 2007.

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“It is a great honour to be an integral part of Jumia’s journey as we continue to tap the power of the Internet to transform Africa. I look forward to working with the team to expand the Jumia universe and trust that my experience and passion for digital innovation will help to propel Jumia to greater heights. I am excited by the opportunity to have a positive impact on the everyday lives of Kenyans through e-commerce,” said Betty.

“Betty has an impressive track record and brings a great breadth and depth of experience to Jumia. She will play an important role in furthering our customer-focused commitment as we reach an inflection point in our growth trajectory,” said Sacha Poignonnec and Jeremy Hodara, Jumia co-CEOs.

They added, “ We extend our sincere thanks to Sam Chappatte as he departs our team after seven years with us, five of which were spent as Jumia Kenya’s CEO. We have achieved tremendous progress under his leadership, and wish him the very best in his new endeavors.”

Jumia Kenya employs more than 500 people and more than 15,000 sellers are connected to hundreds of thousands of Kenyan consumers through the Jumia online marketplace.