Uber has moved into Kenya’s tourism sector with the introduction of safari rides in Nairobi National Park, offering city travellers direct access to guided wildlife experiences.

The service, now available on the Uber app, allows users to pre-book trips with licensed safari operators, complete with professional guides and three-hour excursions.

The new product is being launched in collaboration with the Ministry of Tourism, the Kenya Wildlife Service (KWS), the Tourism Regulatory Authority, and local fleet partners.

According to Uber, the aim is to provide a convenient and affordable gateway into one of the country’s most celebrated attractions while strengthening the tourism value chain.

Explaining the company’s intentions, Uber East Africa General Manager Imran Manji said the service highlights the role of travel in the national economy.

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“Tourism plays a vital role in Kenya’s economy, and with Uber Safari, we are excited to be unlocking new ways for people to connect with our incredible wildlife heritage,” Manji stated.

He added that the focus was also on ensuring broader participation in the industry.

“This product is designed to make safaris more accessible and convenient for both local residents and international visitors, while creating new earning opportunities for drivers and communities that rely on tourism,” he said.

The launch comes at a time when ride-hailing companies in Kenya are widening their services to keep ahead of rivals in a competitive market.

Reflecting on the broader significance of the launch, Uber’s Vice President for Europe, the Middle East and Africa, Anabel Díaz, said the service brings together innovation and tradition.

“Uber Safari is a symbol of how technology and tradition can come together to deliver meaningful impact – from strengthening the tourism sector, to supporting livelihoods, to offering riders experiences they will never forget,” Díaz said.

By blending technology with Kenya’s renowned natural heritage, the company is positioning itself not only as a transport provider but also as a partner in tourism development.

The move signals a fresh chapter for ride-hailing services in Kenya, with Nairobi’s national park becoming the stage where digital convenience meets the country’s wildlife legacy.