NCBA Group PLC has unveiled a fresh identity for its insurance arm following the full acquisition of AIG Kenya in July 2024.

Now rebranded as NCBA Insurance Company, the subsidiary integrates fully into the Group’s ecosystem, marking a strategic expansion in the financial services sector.

NCBA’s Group Managing Director, John Gachora, framed the rebrand as a transformative milestone for the business.

"It is an exciting day as we unveil NCBA-IG (NCBA- Insurance Group), the new brand identity for our insurance business," Gachora stated.

"This rebrand signifies the successful integration of NCBA Insurance Company into the NCBA Group PLC family."

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According to Gachora, the transition will leverage the strengths of NCBA, a well-known and respected financial services brand in Kenya and Africa.

"NCBA-IG will now become more competitive with amplified positioning in the market and inspire growth as a trusted insurance solutions partner to deliver on the Group’s customer obsession mission focus for 2025," Gachora added.

The insurance industry in Kenya continues to grow, valued at Sh309 billion in 2023 with a projected annual growth rate of 10 per cent.

General insurance alone accounted for Sh188 billion (approximately $1.3 billion) last year and is expected to expand at over 9 per cent annually from 2024 to 2028.

This upward trajectory reflects rising demand for insurance services, creating opportunities for NCBA-IG to establish a stronger foothold with customer-driven solutions.

According to Stella Njunge, Managing Director of NCBA Insurance Company, the transition presents a chance to refine product offerings and deepen market penetration.

"Being part of NCBA has significantly enhanced our ability to deliver exceptional products and services to a wider set of customers. The strength of the NCBA brand and its deep local market history will empower us to provide relevant products and services for our customers," Njue stated.

"With this new brand identity, we are set to drive better understanding of insurance products, demonstrate value for our customers, and accelerate our growth within the insurance sector."

The shift to NCBA-IG aligns with the Group’s broader ambitions of diversification and market expansion.

As the company embeds itself within NCBA’s network, it seeks to introduce tailored insurance solutions, enhance financial inclusion, and solidify its presence in the evolving financial landscape.