Performance marketing agency Idea Hive has launched its operations in Kenya to avail data-driven technology and enable brands to offer better marketing campaigns for their clients.

Idea Hive, as a marketing agency, combines full-service marketing and manufacturing technologies to enable brands to leverage data for their strategic development.

The firm plans to make forays into the East African region from Kenya with an eye on becoming a leader in offering customer experience, insights and content development.

Idea Hive Chief Executive Officer, Yaw Dwomoh, says the company, which is headquartered in South Africa, is taking advantage of the huge opportunity the African market offers.

“Today we mark a major milestone in our regional expansion strategy. We aim to grow our footprint across the continent while offering more informed strategies to better serve our customers in these markets. We expect that marketing solutions with engagement trackers will optimize return on investment for our clients,” said Dwomoh.

The firm’s operations in East Africa will be headed by newly appointed Managing Director, Muriuki Murunge, a social intelligence marketer and brand communications expert.

“I am very excited to lead Idea Hive in this market, mainly because I understand the dynamics marketers are facing in an evolving and competitive industry, that requires unique tailor-made solutions to satisfy our customer's needs,” Murunge said.

The firm has in the last seven years carved out a niche in the competitive advertising sector and its East Africa foray to put it on a more competitive and sustainable growth path.