Global anti-fraud and risk management solutions company, JuicyScore, has appointed Chris Akolo as its Regional Business Development Director for Kenya.

According a statement by the firm, Akolo will be in charge of risk management and antifraud for online businesses within the East African region.

He is expected to focus on expanding JuicyScore business in digital lending, banking, insurance and other industries by prospecting and managing client portfolio in Kenya.

Akolo is also set to assist the digital financial industry with automated usage of alternative data by digital lending providers to determine their credit score and fraud prevention.

He will also increase calls for financial inclusion as a key pillar of Vision 2030 by using device scoring, especially to the unbanked or low-income earners to increase revenue and reach.

This comes after JuicyScore expanded its Kenyan operations to include anti-fraud and risk management solutions to digital lenders, insurance firms, e-commerce and classifieds and also create fraud prevention technologies for online business and financial products risks reduction.

The firm is headquartered in Singapore and Dubai and serves more than 80 clients in 25 countries with a pledge not to use personal or sensitive data and direct consumer identifiers.

“Alternative data is perceived to have significant potential to improve the status quo by enhancing the accuracy of lending scores through achieving better risk separation and rendering many clients able to access credit facilities,” Akolo said.

Akolo is a Bachelor of Commerce-Marketing graduate from The University of Nairobi and boasts of more than 10 years of experience working for licensed credit bureaus in Kenya.

JuicyScore says he brings to the company commercial astuteness coupled with extensive experience in client acquisition, business as well as portfolio development.